Primary Goal
Creating products which everyone can relate to

In Affle, we create products and technologies which are driven by the needs of the user. We believe that the user is the most important part of our eco-system and if our technologies appeal to him, our business would appeal to our partners.

This focus has driven us to create products which have mass appeal. We pride ourselves at building products which are extremely loved by our users and which become central to their mobile usage.
Cornerstones
Building a great experience one block at a time

Affle's technologies are not only about delivering relevant and contextual information to the consumer, but much more about creating a great experience.

We have till date built a rich portfolio of intellectual property and patents that continue to grow in the areas of Mobile Messaging, Mobile Advertising, Mobile Content delivery, Mobile Search & Mobile Commerce.

These unique technologies have thus helped us build products which have appeal for both the user and the business stakeholders.

Some of the cornerstones of our technology stack are

  • Cloud computing
  • Context aware content selections
  • Customized highly efficient presentation of content for mobile devices
  • Unique, highly engaging call-to-action options for advertising on mobile platforms
  • In-depth on-line analytics of user/ad/campaign behaviour
  • High-throughput, low latency service and content delivery
  • Distributed, highly available infrastructure
  • Real-time messaging
  • In-app social networking and discovery
  • Click value based mobile advertising interactivities
Coverage
Touching more lives with what we create

To make our technologies reach out to the largest number of users we have made them scale to all popular mobile platforms by having specialised development teams across platforms like

  • J2ME
  • Symbian (S40,7,8,9, and QT)
  • iOS (iPhone, iPod, iPad)
  • Android
  • BlackBerry
  • Windows (Windows Phone 7, Windows Mobile 6.x)
  • Mobile Internet

In several cases Affle’s technology team has derived inspiration from others telling them that what were trying to build is impossible. We love such challenges and some of our best work has been created when we have been discouraged by others, or have been pressed for unreal timelines by our business teams or partners.