Affle Ads is Affle’s carrier grade ad platform enabling scalable, targeted & contextual ad delivery on various mobile channels.
The highlights of this platform include:
- a single window interface for advertisers to target campaigns across mobile platforms
- collating & mining user information in a centralised engine for intelligent & targeted ad serving
- a robust reporting engine to generate real time campaign analytics
- Innovative Click value based system to enhance ad interactivities
AffleAds is driven from the needs of advertisers & agencies such that it meets their requirements and also ensures higher ROI for publishers by intelligently maximising eCPMs and yields.
Some key features of AffleAds includes:
- high volume ad delivery
- optimized user targeting such as Age, Gender, Location etc.
- comprehensive ad targeting such as Operating System, Browser, Handset Type etc.
- agency level logins for easy management
- online interface for campaign planning, creation & execution
- intelligent algorithms to maximize inventory yields
- automated ad selection system for highest revenue potential
- accurate revenue tracking and reporting