Customer Data Platform
Audience Intelligence And Engagement
Capture Rich Data
Benefit from knowing your customer's actions against every touchpoint
mTraction specializes in providing data according to your business domain, industry patterns, and requirements. Our rich data is accurate, pertinent, and organized due to our pre-defined key value points based on thorough research across verticals.
Rich Data for Industry Specific
More than 100 Key Value Pairs which help you get into details such as product ratings, conversations, and content viewed; analyse in-app activities including purchase trends. Our KVPs have been customized for industry verticals such as content, mCommerce, travel, gaming and social.
How Rich Data Drives Your
Cross reference our industry specific insights for a predictive evaluation of your selling strategy and in-app conversion goals. With in-depth data analytics based on KVPs and custom data points, you can take advantage of understanding and tapping user behaviour.
Get Detailed Reports for
Build and use our multivariate reports for deep diving into data, and direct your campaign strategy. Download and extract summarized or detailed reports which can be deployed via other marketing tools and campaign management softwares.
In-App Analytics & Cohorts
Identify, track, and nurture your quality users using our in-app data analysis. Our cohorts help you track quality sources and retain customers with the highest LTV.
Keep a tab on your user purchases and performance. mTraction comes with purchase cohorts, which enable visual data tracking. Check periodic performance and extrapolate strategy based on our data analytics for better sales and returns.
Measure your profits against set revenue targets. Keep track of your users and optimize ROI using our revenue cohorts. Our SDK helps you monitor your revenue sources and optimize efforts spent using data insights.
mTraction includes custom cohorts with pre-defined events for in-depth, in-app analytics. Start using multiple data points in cohorts to keep track of the in-app activities and trends which make user patterns recognizable. Map factors exclusive to your app’s performance using our SDK’s custom events and value points.
How Does Cohort Analysis Help Your Business?
Target with better
Get more accurate results for your campaigns by using specific insights derived from correlated or independent Cohorts.
Be the first one to spot important correlations hidden in piles of data. Rely on our Cohort Charts to influence your product strategy.
Improve the engagement of your App by identifying the most valuable cohorts and reach out to your priority users using personalized messages.
Make intelligent decisions by narrowing down on those events which will most likely lead to easy conversions.
Compare as per your
Leverage on our tailor made services to suit your marketing efforts. Make use of Custom Cohorts to optimize your campaigns based on predefined KPIs.
Map your users by understanding their in-app usage behaviour. Starting from activity details to purchase history, keep track of everything.
Build unlimited user segments
Change the way you interact with your audience with the mTraction Segment Builder feature. Build unlimited user buckets based on our data pertaining to user activities, events, and other user insights. Simply group your users into segments of your choice and engage them any way you want. Rely on our notification services with real-time reports to engage differently with each user segment.
Enrich the quality of your user segments with KVPs
Go beyond tracking page views and events by adding more than 100 Key Value Pairs. KVPs give you additional insights on user behaviour by capturing detailed attributes about them. In case you’re using another platform for user segmentation, you can still work with mTraction. Simply upload the existing lists of device IDs to our platform and target your users with personalized messages.
Better your marketing campaigns by engaging your users
Accomplish multiple tasks with your created user segments. Send customized notifications, or build a user-specific marketing strategy to do more with your user buckets. Better your marketing campaigns by implementing the user insights derived from each segment.
CRM & Re-engagement
Do you know about the likes and dislikes of your users? Strike the right chord with them through personalized text and picture messages. Additionally, direct users to a specific landing page via mTraction’s deep-linking feature.
More power with better
Send customized push notifications to defined user segments. Use the mTraction push-scheduler to reach users at the right time and use funnel reports to A/B test pushes sent out to drive greater ROI for your business. Do Not Disturb feature ensure that you do not push notifications to your users in DND timezones.
Optimize your push
Get real-time updates of all your push messages and track post-delivery performance. Learn about conversion events such as purchase actions resulting from specific push notifications. mTraction failure reports help identify possible causes of failure and understand uninstalls.